open/notes_on_craft.md
@@ -9,15 +9,21 @@ Wrapped in and out with an orange and
**almost edible**
**dyspeptic and heartless it dominates through some unknowable magic**
Is it the factory, {the machine}, the automatic
…no, fuck that. i know the magic.
it's Bernays' sauce.
it's the factory, {the machine}, the automatic
wind of mass production that seeps itself
in a cloud, as a datapoint, as an enumerated
step on a list where this happens then that?
step on a list where this happens then that.
Is it the store, {the product}, the incorporated
it's the store, {the product}, the incorporated
conglomerate of chemical modification born
for the market in air conditioned focus groups
shielded from the heat by shopping malls?
shielded from the heat by shopping malls.
it's the sweet need of inclusion.
Somewhere in this process is the thing
that makes us all human again.