open/notes_on_craft.md
@@ -10,7 +10,7 @@ glow that feels outside of natural.
…no, fuck that. i know the magic.
it's Bernays' sauce.
it's [Bernays' sauce](http://en.wikipedia.org/wiki/Edward_Bernays).
it's the factory, {the machine}, the automatic
wind of mass production that seeps itself